Friday, July 31, 2009

Follow up

Good Morning, Ms Soundele,

My name is Akouassi Yao, we have met in the elevator last Tuesday at Boston University. I would like to thank you for listening to what I had to say about the business of mangoes that I operate in West Africa.
As I told you, I have been in the business for two years now. I have noticed a real interest in dry fruits from Westerners. The demand has been increasing due to the fact that people are more bias to consume healthy food. Mangoes are great sources of vitamins but are rare in continents like Europe and the United States.
My business is thinking of expanding in those continents. Europe will be the first target because we have already established a good liaison in countries such as France and Spain. The next target will the United States, which will be slightly difficult to enter because they already have their fruits from Brazil. I said difficult but not impossible. The marketing director and myself have come up with plan to enter the US markets and get some shares. One marketing plan that I can share with you, Ms Soundele, is that we are thinking of selling our products at a lesser price compare to the Brazilian products. Asia already produce mangoes and are the first in the world, but since the population in Asia is the most dominant in the world, they are always in need of importation.
As I shared with you, we sell our products to distributors and companies that use mangoes in their products. In Europe, Asia, and the United States we are targeting big companies such as Ben and Jerry, Hagen Daz, Kellogs.
I am contacting you to thank you for your time, and follow up with the proposal that I have made you about becoming a partnership. I have faxed and mailed you over the business plan of the company and would like to invite you on the farm so you could visit our facilities and discover from yourself what we do.
I will have my secretary contact you and set up a date and time at your own convenience for you to come. I will put my chauffeur at your disposition.

Sincerely,

Akouassi Yao

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