Thursday, May 28, 2009

Luxury hit by the crisis!!!!!

We all know those luxurious brand name that makes us dream that we have to have it or we do not belong. But do we really need them to fell that we belong?
In an article in the New York times by Suzy Menkes, she talks about Christian Lacroix, famous french designer, who is filing for bankruptcy protection.
The economy is now forcing people on top of of the pyramid to think about their expenses and forgo of what they really do not need at the first place.
Those luxurious name see their revenue shrink and have to find new strategies to overcome the economy downturn.
They are all hit, Versace, Louis Vuitton, Armani, you name it.
The question that we have to ask ourselves do we really need to buy those items at the first place?
In today's world there are so many places where we can go, such as the internet, to purchase luxurious brand name at a cheaper price that we do not even need to go to the store.
The way a brand develops its reputation is through the vision they first established at the first time the brand started to existed. With all this bankruptcy filling, we finally see that they have been putting their energy and their resources at the wrong place. It may not be about "jacking up" the price, but looking for the necessity of a product. Apparently Luxury is not a necessity!!!!!
May be their vision was to make the client unique, and now being unique is not the primary concern of some people but instead survive in this crisis.

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